WEBSITE COPYWRITING

Where’s the first place you go when you want to know more about a business?

It’s usually their website, right? That’s how you present your brand to the world, so you need to make a great first impression.

Your website is your shop window. It’s the first glimpse potential customers or clients get of your business.

You have only seconds to convince your visitor that your offers will improve their life by providing the best solution to their problem or helping them achieve a specific goal.

You can do this effectively with engaging, well-structured and persuasive copy that gets your reader’s attention and speaks to the heart of what they want.

Compelling copy that ultimately convinces them to take immediate action.

Your web pages need to work together to:

• Quickly and clearly show what you offer and exactly who to to reassure your visitor they’re in the right place straight away

• Explain why your reader should care and what sets you apart from the competition so they know you offer the best solution

• Convey the benefits of your offers and how they will improve your reader’s life or solve their problems. You need to help them imagine the transformation they’ll experience.

• Showcase your brand’s personality and establish your credibility, authority and expertise so they like you and trust you to deliver on your promises

Website Copywriting Services:

Home page, services page, about page, landing page etc.

Between 500 - 3, 000 words per page (as appropriate)

Copy and implementation on your website if needed.

EMAIL COPYWRITING

Wanna know the secret to turning jaded subscribers into loyal buyers?

It’s emotive and compelling email copy that gets their attention, keeps it, and converts it into interest and action.

Is your email list bringing it enough sales for your business?

Done right, it should be, because email is the most effective marketing tool at your fingertips.

It’s the best way to build profitable relationships with both potential and existing clients or customers.

But you need to know how to use it properly so it brings in automatic sales every day.

That means writing and setting up powerful email campaigns and sequences that target the right subscribers in the right way at the right time - wherever they are in their purchasing journey with you.

The email sales funnel:

1. Build Awareness:

   The first stage in the email sales funnel is all about establishing brand recognition and attracting new subscribers with effective list-building tactics. The goal is to generate awareness of your business and introduce your new audience to what you offer.

2. Encourage Engagement:

   Next, you need to nurture the relationship with your new subscriber and compel them to engage with your brand as they consider the benefits of your offers. This is :where you dazzle them with perfectly timed and relevant email campaigns and sequences.

3. Drive Sales:

   Then, it’s time to get the sale. Persuasive copy is key, along with clear Calls To Actions (CTAs) and sending the right offers to the right people at the right time. So you really need to know your subscribers well at this point and what will give them that final push to make a purchase.

4. Foster Loyalty:

   The relationship with your subscribers should not just continue but deepen once they’ve bought from you. It’s far easier (and less costly) to sell to repeat customers than try to gain new ones. You need to focus on keeping your audience engaged and encourage them to make repeat purchases and become advocates for your brand.

Email Copywriting Services

One-off sales email campaigns & automated sales email sequences.

Copy and implementation in your email platform if needed.

Email Sequence Examples:

Welcome sequence for new subscribers

Onboarding sequence for new clients

Re-engagement sequence to revive ‘cold’ subscribers

Nurture sequence to reward your most engaged subscribers

Follow-up sequence for event attendees

AD COPYWRITING

Find your target audience and turn ad views into traffic, clicks and purchases.

A well written ad can compel you to buy something you didn’t even know you wanted.

And most of that is down to impactful and persuasive copy that makes an offer irresistible to the reader.

Effective ad copy first captures your target audience’s attention, and then keeps it long enough to convince them you can solve their problems or meet their most pressing needs.

But you have only a few seconds to do this!

Your reader needs to get know, like and trust you quickly, understand what you can do for them and how, and find it easy to take the next step (usually clicking through to a landing page with more details of your offer).

You ad copy must be memorable, emotion-led, and overcome any objections your prospects might have to investing in you.

Key elements of great ad copy:

1. Powerful headlines that stoke interest and clearly capture how your offer will meet your audience’s needs or solve their problems.

2. Emotional triggers that spur your prospect into action by speaking to their pressing desires, needs, fears or concerns.

3. Specific benefits clearly demonstrated along with their life-changing impact, rather than just a list of features.

4. Use of appropriate scarcity and urgency that appeal to their fear of missing out and regretting not taking action to get what they want.

Ad Copywriting Services

Google or social media ads.

Word length according to recommendations for each platform.

Copy and implementation in your ad platform if needed.

DIGITAL PRODUCT COPYWRITING

The copy used in your sales assets is one of the most important aspects of launching and selling a digital product like an online course, programme or membership.

The words you use need to persuade your target customers that your offer is unique and will help them solve their problems or achieve their desires, and help them overcome any objections they might have to purchasing.

The world of info products is a crowded space nowadays, but it’s a great way to scale your brand, reach more people, and ultimately make more money in your business and live the life you dreamed about when you first started.

The words you choose and how you use them to talk about your offer are key to persuading your target customers that it’s unique and is the best one to help them solve a problem or achieve a specific goal.

You need to help them overcome any objections they might have to purchasing, showcase your authority in your industry, and demonstrate how your offer has helped others in the same position.

Let me write captivating and compelling copy for your whole sales funnel, whatever type of digital product you’re selling, including:

1. Lead magnets and landing pages - to get fresh leads into your email funnel

2. Sales page - the main web page that does all the heavy lifting and where you’ll direct all your traffic to

3. Email sequences - this can include a welcome sequence for new subscribers, a main launch sequence to promote your offer, a cart abandonment sequence to capture lost opportunities, and a post-purchase sequence for new customers

4. Other web pages such as the checkout page, thank you page, a waitlist landing page, and a webinar registration page if you’re using a webinar as your lead magnet

5. Scripts for sales videos and calls

6. Ad copy for paid Google or social media ads

DIGITAL PRODUCT COPYWRITING SERVICES

Copy and implementation if needed.

BLOG POSTS & ARTICLES

People still read articles and blog posts, and well-written, engaging and genuinely useful content builds trust with your audience.

It helps your target customers or clients get to know your brand, trust in your expertise, and ultimately decide to invest in your services or digital products.

To work effectively to build that profitable relationship, your blog posts and articles need to:

• Give your audience valuable information or advice, and offer them a quick win and something they can implement straight away

• Be engaging and interesting to gain and keep your readers' attention for long enough so they read to the end

• Link to your offers in a subtle, non-salesy way - blogs and articles are not about getting the hard sell but providing real value and building trust that might lead to sales further down the line

• Be optimised for search engines through the use of elements such as key phrases and links so they can actually be found and made use of by your intended audience

Blog/Article Writing Services (optimised for search engines):

Up to 1, 000 words.

Copy and implementation if needed.

EMAIL CONTENT

Aside from sales email campaigns and sequences, your email subscribers should be receiving valuable and informative content from you on a regular basis.

Content that isn't focused on sales but instead helps maintain a trusting relationship with them by offering advice and information for free.

This should take the form of email newsletters that give them those free tips and quick wins. You can also update them on what's happening with your business and what new offers you have available.

Email Newsletter Writing Services

Up to 750 words.

Copy and implementation in your email platform if needed.

SOCIAL MEDIA CONTENT

Organic social media posts (rather than paid social media ads) are really important to connect with, educate, entertain and inform your target customers or clients.

All this helps with that all-important know, like, trust factor - something which, once established, will inevitably convert your audience's interest and engagement into desire and action.

Key elements of great social media content for businesses:

1. Relevant content

   Your posts need to be relevant to your audience and what they're interested in and will engage with. Your target customer or client research will inform this.

2. Appropriate language and tone

   You need to make sure your brand voice and messaging is consistent across your social media posts and with other content you're putting out. The language you use should also be the kind of language used by your prospects.

3. Mixture of content types

   It's important not to spam your audience with constant sales messages. Promotional posts should be alternated with more educational, personal or entertaining content to maintain that trusting relationship between your followers and your brand

4. Strong hooks and CTAs

   An intriguing opening sentence will encourage followers to read on and receive the main message of your social media post. Compelling Calls To Action (CTAs) do the next job of getting your reader to take the next step, such as visiting a dedicated landing page to sign up for a workshop or learn more about a product.

Social Media Writing Services

Post length according to best practice for each platform.

Copy and implementation in your social media platforms.

CASE STUDIES

Case studies demonstrate exactly how you've helped a previous customer or client solve a particular problem or achieve a certain goal.

They outline the initial objective, how your products or services fulfilled it, and the positive outcome that resulted.

Presenting detailed case studies on your website and in your other marketing materials is a great way to earn your prospects' trust and belief that they can achieve the same outcome with the help of your offers.

Case Study Writing Services

Between 1, 500 - 2, 000 words.

Copy and implementation if needed.

PROOF-EDITING

Let me proof-edit your business documents or online marketing assets to ensure they’re perfect before publication.

Poor flow, sloppy spelling errors or grammar inconsistencies can turn potential customers or clients off working with you.

My proof-editing service for businesses combines a more in-depth editing process with final proofreading.

It includes attending to aspects such as:

• Correct use of grammar, spelling, punctuation, tenses and syntax

• Consistency in layout and formatting, e.g. paragraph and line spacing, capitalisation and hyphenation, indentation and section breaks, and numbering, pagination and sequencing

• Readability, including the pace and flow of text, with attention to any instances of repetition or excess wording

• Correct expression of dialogue (if used)

Presenting a polished document or piece of online content to your target audience is vitally important to maintain your good reputation and earn your prospects’ trust.

I proof-edit all sorts of content, including reports, grant applications, business plans, websites, blog posts, ads, emails, flyers and brochures.

AI CONTENT EDITING

Artificial intelligence is here to stay and tools like ChatGPT can help you maximise your time as a busy business owner.

Of course, as a trained and experienced sales copywriter, I don’t believe AI can ever match the output of a human being who understands the psychology behind sales and knows how to write in a way that compels target audiences to complete a purchase.

But, in this age of endless online content, using AI to keep up with the competition is nothing to be ashamed of.

The key though is to make sure your AI-generated content doesn’t sound like it’s come from a robot - this will help you stand out from the crowd - and that’s where I come in.

I edit online content such as blog posts, emails and website content which has been created using tools like ChatGPT.

My AI content editing service includes:

• Making it sound more human and more conversational (depending on your ideal tone of voice and target audience) - like it’s coming straight from you

• Ensuring your content offers something unique, e.g. a standout idea or perspective that neither AI tools nor your competitors could convey

• Ensuring consistency with your brand style and the format of any previously written or generated content

• Adding in keywords or phrases for SEO purposes to help your content get found online

• Fact-checking to ensure the accuracy of any claims made or statistics presented

• Correcting spelling, punctuation or grammar errors, and organising and editing text for clarity and readability

• Adding and formatting headings and subheadings, and including numbering or bullet points to break up text

CONTENT REPURPOSING/REFRESHING

There's no need to write all your content from scratch every time.

Save time and energy by letting me edit existing content for other platforms so it both resonates with that particular audience and meets the platform requirements (such as character limit).

This can include:

• Turning blog posts into shorter social media posts that still carry the essential messages your followers need to hear

• Turning social media posts that have been well received by your audience into longer emails for subscribers or more in-depth blog articles

• Using existing website content or podcast transcripts to write ads, social posts, emails or blogs

There are so many ways to refashion existing online content into other formats.

You don't need to reinvent the wheel!

You might also want to update existing content to reflect changes in your industry, ensure the info you’ve offered is still relevant, or make use of new stats or data to support your points.

Make use of my content refreshing service to maintain that trusting relationship with your audience by ensuring your content is up to date, relevant and high quality.

SEARCH ENGINE OPTIMISATION

There are two key stages to getting quality online content out to your audience - if you want to make a real impact that is.

The first is obviously writing something valuable, and the second is making sure your target market can actually find it and make use of it.

If you want to ensure the latter, then you need to optimise your online content for search engines.

Basically, you need to tell search engines what your content (and ultimately your business) is all about.

This includes your website and blog content, as well as images and videos.

My content SEO service involves optimising existing content for search engines, including:

• Researching and adding keywords and key phrases into online text in optimal places according to SEO best practice

• Writing optimised URLs (links), title tags (link text) and metadescriptions (link descriptor text) that effectively describe what the content is so your audience knows it’s valuable to them and so search engines know how to index it

• Adding internal and external links within online content to help with search engine rankings

• Adding alt tags (alternative text) and image tags (image descriptors) to images, as well as optimising file names

• Optimising video titles and descriptions so they include relevant keywords and phrases while also clearly conveying what the video is about and why it will be useful to your target viewer

Let me take care of your full content process, including:

• Creating content strategies to achieve your marketing and business goals

• Auditing existing content to see where and why it’s underperforming

• Researching trending topics for maximum engagement and keywords for SEO purposes

• Writing and implementing copy in your content management system

• Monitoring content performance via relevant data and adjusting accordingly