Editing Services for Businesses

Let me proof-edit your business documents or marketing materials to ensure they’re perfect before publication.

Poor flow, sloppy spelling errors or grammar inconsistencies can turn potential customers or clients off working with you.

My proof-editing service for businesses combines a more in-depth editing process with final proofreading.

It includes attending to aspects such as:

• Correct use of grammar, spelling, punctuation, tenses and syntax

• Consistency in layout and formatting, e.g. paragraph and line spacing, capitalisation and hyphenation, indentation and section breaks, and numbering, pagination and sequencing

• Readability, including the pace and flow of text, with attention to any instances of repetition or excess wording

• Correct expression of dialogue (if used)

Presenting a polished document or piece of online content to your target audience is vitally important to maintain your good reputation and earn your prospects’ trust.

Artificial intelligence is here to stay and tools like ChatGPT can help you maximise your time as a busy business owner.

Of course, as a trained and experienced sales copywriter, I don’t believe AI can ever match the output of a human being who understands the psychology behind sales and knows how to write in a way that compels target audiences to complete a purchase.

But, in this age of endless online content, using AI to keep up with the competition is nothing to be ashamed of.

The key though is to make sure your AI-generated content doesn’t sound like it’s come from a robot - this will help you stand out from the crowd - and that’s where I come in.

I edit online content such as blog posts, emails and website content which has been created using tools like ChatGPT.

My AI content editing service includes:

• Making it sound more human and more conversational (depending on your ideal tone of voice and target audience) - like it’s coming straight from you

• Ensuring your content offers something unique, e.g. a standout idea or perspective that neither AI tools nor your competitors could convey

• Ensuring consistency with your brand style and the format of any previously written or generated content

• Adding in keywords or phrases for SEO purposes to help your content get found online

• Fact-checking to ensure the accuracy of any claims made or statistics presented

• Correcting spelling, punctuation or grammar errors, and organising and editing text for clarity and readability

• Adding and formatting headings and subheadings, and including numbering or bullet points to break up text

It’s important to go through old online content to ensure it’s still relevant and useful to your audience.

My content refreshing service includes:

• Checking that facts, stats and any other forms of data and information are still accurate and updating them if not

• Adding in new, important information that your readers need to know

• Ensuring all internal and external links are up to date and still working

• Adding in new quotes where available

• Making sure keywords and phrases used for SEO purposes are still relevant, and updating them if not

Keeping your content refreshed will not only maintain that all-important trusting relationship with your audience, but also keep your website ranking on search engines.

There's no need to write all your content from scratch every time.

Save time and energy by letting me edit existing content for other platforms so it both resonates with that particular audience and meets the platform requirements (such as character limit).

This can include:

• Turning blog posts into shorter social media posts that still carry the essential messages your followers need to hear

• Turning social media posts that have been well received by your audience into longer emails for subscribers or more in-depth blog articles

• Using existing website content or podcast transcripts to write ads, social posts, emails or blogs

There are so many ways to refashion existing online content into other formats.

You don't need to reinvent the wheel!

There are two key stages to getting quality online content out to your audience - if you want to make a real impact that is.

The first is obviously writing something valuable, and the second is making sure your target market can actually find it and make use of it.

If you want to ensure the latter, then you need to optimise your online content for search engines.

Basically, you need to tell search engines what your content (and ultimately your business) is all about.

This includes your website and blog content, as well as images and videos.

My content SEO service involves optimising existing content for search engines, including:

• Researching and adding keywords and key phrases into online text in optimal places according to SEO best practice

• Writing optimised URLs (links), title tags (link text) and metadescriptions (link descriptor text) that effectively describe what the content is so your audience knows it’s valuable to them and so search engines know how to index it

• Adding internal and external links within online content to help with search engine rankings

• Adding alt tags (alternative text) and image tags (image descriptors) to images, as well as optimising file names

• Optimising video titles and descriptions so they include relevant keywords and phrases while also clearly conveying what the video is about and why it will be useful to your target viewer